Cadbury Freddo treasures

Cadbury were launching Freddo Treasures and needed an idea to capture the hearts of British parents.

We focussed on what brings parents and their children together: play time, but from a grown-up perspective.

Shot by the brilliant James Lees with DOP Danny Cohen.

 

The print campaign was to hero the Freddo Treasures toys. We wanted to give them the same treatment as the film and, with the help of the talented Felix Hernandez, we took them out of the realm of toys and dropped them into the real world.